Many readers of this blog will have been involved in a change project that failed. If you’ve been around for a while it’s inevitable. Perhaps the project crashed spectacularly, or quietly faded away. The reasons for failure could have been related to a lack of time and resources or a failure to identify the multiple people and processes impacted by the change program, among many others.
From my different conversations when I was writing Change Stories: Success and Failure in changing organisations, I’ve distilled the top ten characteristics of successful change management processes and change leaders’ capability. These include:
- Solid governance framework
- Deep understanding of the organisation’s environment and capacity to absorb the demands of the project
- Good relationship between change manager and client
- Active support of sponsors and opinion leaders
- User involvement in design of new systems and processes
- Detailed stakeholder analyses undertaken
- Tailored communication and engagement activities
- Working closely with other groups including human resources, information technology and process engineering
- Needs-based skills development and
- Coaching of leaders.
A few snippets from the conversations in my book are provided below.
Governance and leadership
If you have a very mature project or program, and you’ve got an engaged management layer or an executive layer, you’ve got to start with governance structures, including a very clearly identified scope, understanding of constraints and risk, and all those various contributing factors that determine the success of a project. Damien
Leadership involvement and decision making are parts of the governance process. Leaders’ involvement in the change process was frequently mentioned as critical for success.
Having active sponsor helps. I think a lot of problems could have been headed off if we’d engaged the sponsor more. I mean, there’s so much a sponsor can do in a half hour or even 15 minutes. And because of their position, they can open doors. Where change practitioners need to be really clear on is what to ask and knowing that you’ve got 15 minutes once a week. Let the leader know the one thing they could do that would make a profound difference to your ability to do what needs doing next week. Helen
Understanding culture
There are a myriad of cultural considerations involved during a large acquisition.
There were ten countries impacted by the acquisition. So obviously there’s a lot of different cultures and everything because they were an American company. Even though you know there’s going to be cultural differences in each of the locations, both companies understood the corporate culture versus local culture. Wayne
Engagement is key
Activities designed to win the understanding, and hopefully later, the hearts and minds of those impacted by the change program, constitute an engagement strategy. Change management programs typically start by mapping affected people and groups and identifying how they’re impacted.
People often comment on my stakeholder analysis because I spend time on it. I talk to people such as business analysts and project managers as well as the leaders within the business. I start at the top and at all the meetings I ask every person who else I should talk to. Many change managers don’t talk with all the stakeholders. Within the first few months of being in an organisation I will have spoken to all the key stakeholders in the project. Lyn
People are your most imperative part. If you don’t have them on board, you don’t have them aligned, you’re going nowhere. You cannot do it yourself. It’s not possible. I would say that you need to concentrate very heavily on the EQ [Emotional Quotient] on the engagement, making sure people want to do it, they’re excited to do it. That they see the challenge and that they are not daunted by it, but are encouraged. Nigel
Relationships matter
Being able to build a really strong personal relationship with the people on the assignment, and then your leadership teams, you know that that is key. And I think having a customer, who is ready to also take some risks and experiment. We work a lot with very short feedback loops, so it’s a very design thinking/agile approach. It’s almost an intervention or like an experiment, and that has worked well. And we continuously measure perceptions over the following months. Kyle
Communication
Communication is so important and is often discussed in the context of leadership and engagement. Change managers can help leaders when conversations are hard.
Conversations are sometimes hard. With an email you get time to think about and answer a difficult question. You don’t always have time to think in a conversation. That’s OK. You won’t always know the answers. Therese
In summary, the most successful programs operate within an appropriate governance framework so people know how decisions are made and resources accessed. Engagement with key people and groups impacted by the change program will ensure their support. Communication needs to be simple messages, shared frequently through the most credible channels for the intended audience. New ways of working often require new skills, so appropriate programs and coaching sessions need to be included in the change plan. Finally, identify the project metrics that most matter and track these on an ongoing basis.
I’ve recently finished reading Managing Change Step by Step: All you need to build a plan and make it happen by Richard Newton. He made the following observations about successful change plans and managers including:
Appreciating that organisations are complex systems of interdependency.
Predicting, understanding, planning and responding to the ways different people interpret and react to change is the core challenge in managing change. And that
Selecting a great change manager is pivotal for success. This topic will be explored in greater detail in my next blog.
References