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Tracy Stanley

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Creativity

Marvelous metaphors

October 25, 2019 by Tracy

I suspect we’re not aware of how often we use metaphors to explain something through the lens of something else. Let me provide a few examples.

In Australia, metaphors are generously sprinkled throughout our language. For example,

A dog’s breakfast

meaning a messy or complicated situation, while being

Mad as a cut snake

describes someone who is really angry.

Metaphors help us to think and see and feel and experience a situation through another sensory lens. (And sometimes to mix humour into an explanation).

Tom Albrighton talks about metaphors as bridges from the close and familiar to the distant and strange, explaining the unknown in terms of the known. He adds that metaphors are valuable tools in business, particularly when people need to communicate complex and dry ideas. By their very nature they are imperfect. Like spotlights, they illuminate some things while leaving others in the dark. This means they sometimes outlive their usefulness.

Sophie Playle beseeches writers to use metaphors as they surprise the brain. They can simultaneously make writing delightfully succinct while concentrating meaning. I like how she proposes that you pair two unexpected images to interrupt your reader’s expected train of thought. This is similar to the process used in innovation of combining two products to create something entirely new and unexpected such as the wine press and coin punch to make the printing press or more recently a winter coat that doubles as a sleeping bag.

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Filed Under: Tracy Stanley News Tagged With: Creativity

Someone else’s shoes

August 18, 2019 by Tracy

Photo credit: Unsplash MD Zahid Hasan Joy

A simple and powerful technique for thinking differently is metaphorically stepping into someone else’s shoes and living their experience. This someone else could be a customer, a supplier, a competitor or another team inside your organisation.

In this blog I’m going to outline a process for metaphorically stepping into someone else’s shoes. This process is similar to the Fresh-Eyes process where you get a perspective from an outsider who may or may not have a stake in the problem being examined.

To start you need to consider a number of questions?

  • How well do I know the people impacted by this problem?
  • What are their needs and fears?
  • What would the best resolution of this problem look like for them?
  • What would be the worst outcome for them?

It’s always important to check yourself to ensure that you are considering their perspective and not your own.

In this activity you will gather and review the information you have about the problem. Then you will participate in a role play being one of the parties affected by the problem. This is a powerful way of building empathy for each stakeholder.

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Filed Under: Creativity Tagged With: Creativity, thinking differently

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